Game of brands: how these Indian brands are banking on the Game of Thrones fever

Game of brands: how these Indian brands are banking on the Game of Thrones fever

Dany and Jon are finally in Winterfell, Queen Cersei has rolled the dice for the throne, Arya is definitely on to something, and [spoiler alert] Sir Jamie has come face to face with Bran Stark, bringing life to full circle! Just in case you haven’t noticed, the Game of Thrones (GoT) fever has officially caught on, especially in India.

Game of Thrones

According to Instagram, India ranks #1 among all other Asian countries when it comes to the GoT frenzySuch is the love for the Thrones that Indian fans of this slow-burning American series have surpassed global fans to score the fourth spot on Instagram’s list.From conspiracy theories to ‘who is going to die this season’, you name it and we have an answer for it.

It’s not much of a surprise then that many brands and startups in India have also jumped in to make the most of the GoT fever – some of them might even surprise you.

Zomato – Game of Cones

Zomato Game of Thrones

Ice Creams are coming! Always a step ahead with quirky and eye-catching campaigns, Zomato has outdone itself this time with a Game of Thrones-inspired section on their app called, ‘Game of Cones’. If you haven’t already guessed what it’s all about, allow us to break it down for you.

The stylised section takes you to a list of the best ice cream joints in your city. Speak of timing and brilliant campaigning! It hits the nail right on its head, appealing to the emotions of the thousands of urban millennials who are both fans of GoT and the online food delivery app. After all, who doesn’t like ice creams?

Myntra – Game of Runs

Myntra Game of Thrones

What says Westeros more than the house sigils and iconic quotes? Over nine years and eight seasons, Game of Thrones has weaved a universe of its own, inspiring many fashion trends in the process. And with the last and final season underway, it only makes sense that brands bank on the Westerosi fashion quotient as well. Walmart-owned Myntra is doing exactly that with its GoT-inspired Kook N Keech line, which includes a wide range of tees, sweatshirts, and more.

To make things a little more interesting, Myntra lists all these under a special Game of Thrones section with a cheeky caption – “Styles approved by the Old Gods & the New”.

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